One-click checkout has long been an ecommerce industry goal. After a customer has chosen an item, compared it to others, and navigated a sometimes daunting buying process, they don’t want to then have to jump through more hoops just to buy it. This was what Fast was all about, a system that sped up online transactions by allowing shoppers to complete their purchase from within the browser without having to fill out credit card information or address forms, something even Amazon doesn’t do.

The company was a hot topic of conversation among investors, landing a $102 million infusion of cash from payments giant Stripe in 2021 to help propel it towards what some would consider unicorn status in Silicon Valley. However, it’s important to remember that payments is a game of scale and, in this case, the company simply wasn’t hitting its target volumes.

In the end, this was likely due to a number of factors, including a lack of demand and a steep learning curve for the new technology. But, the more interesting takeaway here is that, sometimes, trailblazers just don’t make it all the way to the top.

Businesses of all sizes can use a one-click checkout to help customers get through the checkout process faster, creating a better customer experience and increasing sales. By retaining customers’ information, purchases are easier to repeat and create a sense of familiarity and trust in returning shoppers. Additionally, displaying clear return, downgrade, and cancellation policies upfront in the checkout will alleviate any lingering purchase hesitations by demonstrating that a business is trustworthy and values its customers. Fast checkout

By Admin

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