Video is an effective medium for conveying complex concepts, processes and even brand messages. But, what many people don’t realize is that the use of animation can make those ideas more accessible and interesting to the audience. Animated video is a multi-faceted video that can enhance and illustrate a narrative, topic or process by using visuals, motion graphics and drawings. Whether it’s a character-driven animated short film or an informative animation explainer, the power of animation can help captivate audiences and leave a lasting impression.
To make an animation, the first step is to write a script that covers all of the action and scenes that will be in your final video. This is important because you don’t want to waste time creating a video that doesn’t accomplish the goals you have set out for it.
After the script is complete, it’s time to start making storyboards. These are sketches that tell you how the video will play out scene by scene, much like a comic book. This will give everyone involved in the video creation a chance to see what works and what doesn’t before you get started.
This is also a good time to nail down the pacing of your video. Too much information in too little time will turn off your audience. A great way to do this is by creating a storyboard with a mockup of the finished product so that you can test out the length and flow of the video before you make it. animiertes video erstellen